DDB Announces New Leadership in the US
Omnicom Group’s DDB Worldwide has promoted industry veterans Azher Ahmed and Valerie Bengoa to top US leadership positions. The company announced Monday (3 December) that Ahmed will take the role of...
View ArticleAdAge: Snapchat Finally Starts Paying Creators
“We’ve had Snapchat come by the agency and give us training on how easy it is to prototype and even launch a Lens,” says Azher Ahmed, director of digital at DDB U.S....
View ArticleAdAge: On Reddit, Brands Choose When to Start – And End – The Conversation
But posting an unlocked ad can pose a challenge, says Azher Ahmed, director of digital at DDB. “If you can put something up and deal with the backlash and the cynicism that Reddit famous for, you can...
View ArticleAdAge: Hulu Is Exploring New Ad Experiences for Binge Watching
Azher Ahmed, director of digital at DDB U.S., says that ads tailored to binge watching could lead to new ways to think about campaigns on Hulu. For one, brands know they have a heavily invested...
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The Future of E-Commerce Platforms
The competition in the e-commerce market is fiercer than ever, as brands wrangle to outdo rivals by deploying the latest techniques and practices technology can offer. However, it’s hard to predict an...
View ArticleAdAge: Newfronts After Party
Dissecting the Hits and Misses of the Week In lieu of the week’s typical after parties, on June 26 at 2 p.m. Ad Age will bring together marketing and agency leaders who will recap the week of...
View ArticleFacebook promises better guardrails for brands scared of the chaos in its...
Azher Ahmed, exec VP and chief digital officer at DDB, says that most advertisers with a sophisticated grasp of the digital ecosystem understand there will not ever be 100 percent safety, especially...
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How You’re Being Manipulated By Software
The Book of Life (1898) (And what you can do about it) There’s a term we use in software design called the happy path. It describes a best-case scenario, in which customers use a product exactly as...
View ArticleSports content is thriving on TikTok. Its head of sports explains the...
Purpose-driven sports marketing has become increasingly common among brands, Azher Ahmed, head of digital at the sports-marketing agency Octagon, told Insider.“Every company is waking up to the...
View ArticleAre retailers benching the metaverse for Super Bowl LVII?
It’s not just the down market: While brands might want to avoid consumers conflating “metaverse” with “cryptocurrency,” that’s not the only reason many are steering clear of virtual activations this...
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