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Marketers lose $100 million to mobile app advertising fraud
App marketers will lose up to $100 million in 2016 due to mobile app install and engagement advertising fraud according to a new study. The research from mobile analytics company AppsFlyer shows that...
View ArticleHulu’s rolling out two VR-only TV shows this fall
First, Hulu laid the groundwork by releasing a virtual reality app for the Samsung Gear VR and Oculus Rift headsets, and now, it’s looking to capitalize on it. The premium streaming service says it...
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Instagram Tops 500,000 Advertisers
Instagram announced Thursday that it now has more than 500,000 advertisers, more than doubling its total over the past six months, and that more than 1.5 million businesses have converted to its new...
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More than a third of both presidential candidates’ Twitter followers are...
Donald Trump has routinely bragged about his nearly 12 million Twitter followers on the campaign trail. But that number may actually be a bit misleading, according to a new study by digital ad firm...
View ArticleWhat marketers need to know about the FCC’s proposed new consumer privacy rules
“Putting specific guardrails like this can really limit our ability to provide meaningful content as advertisers,” said Azher Ahmed, evp and director of digital at DDB. “It’s like going back to the...
View ArticleThe PR playbook for ad agencies has changed. Here’s how to win the game.
On a similar note, Azher Ahmed, EVP & Director of Digital at DDB Chicago, points to the fact that “agencies aren’t all that indifferent from our clients given the rise of social/digital media. It’s...
View ArticleIs the FCC ruling on consumer data a sign of the coming Stone Age — or the...
“It’s like going back to the Stone Age in terms of advertising in a non-targeted way to a mass audience you know nothing about,” ad agency DDB executive vice president and director of digital Azher...
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Fitbit steps in the real world can step up your performance in NBA 2K17
Fitbit and 2K Games have announced a collaboration that will provide in-game rewards in NBA 2K17 for a healthy lifestyle when wearing a Fitbit fitness tracker. Which Fitbit is right for me? Gamers who...
View ArticleThe next versions of Visual Studio are here on Windows… and Mac
Microsoft’s Connect developer conference kicked off Wednesday with some expected news: The next versions of the Visual Studio IDE have arrived on Windows and Mac. (Yep, you read that right.) After a...
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New “Mental Canvas” Drawing App Looks Freaking Amazing
Good on Microsoft for not only dreaming up the Surface Studio, but finding app developers that totally get what it’s capable of and understand how designers sketch. In the last entry, we caught a...
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An Impressive Scrolling Pixel Display Board Built With LEGO
LEGO bricks were used to create an impressive scrolling pixel display board. Builder AncientJames gave some details about the build in a post on the Eurobricks forums. He built a motorized scrolling...
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How to Stop iCloud Calendar Spam
For the last few weeks, I’ve noticed that I’ve been getting an influx of spam calendar invitations to my iCloud account, often from random counterfeit retailers. “Save 20% on UGGs” one says. “$19.99...
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THE PAYMENTS INDUSTRY EXPLAINED: The Trends Creating New Winners And Losers...
The way we pay is changing dramatically. For example, people are beginning to use their smartphones for every kind of formal and informal transaction — to shop at stores, buy songs online, and even...
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11 paid iPhone apps on sale for free today
No Cyber Monday is complete without a handful of paid iPhone and iPad apps that are available as free downloads for a limited time. We’ve got a terrific batch in store for you today, including several...
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Apple killing it in India: grabs first place with 66% of premium phone sales
Apple crushed Samsung in the emerging market for premium smartphones in India during October, taking a leading 66 percent share of sales. Samsung’s second place accounted for 23 percent of sales from...
View ArticleLBB: 17 Things That Totally Won’t Happen in 2017
DDB Chicago’s Azher Ahmed shares his anti-predictions that don’t have a prayer in the next 12 months It’s the season of predictions and when it comes to digital and tech, there are as many hits as...
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The 13 most mind-boggling photos and GIFs on Imgur this year
It’s that time of year — the time to look back and reflect on the roller coaster of 2016. But we’re here to peer back into a place known for celebrating the oddities of the internet. We’re talking, of...
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Your Apple Watch will guilt you into working out in the New Year
If you strapped on your Apple Watch this morning and immediately got a reminder that you need to hit the gym after your holiday feasting, you weren’t the only one starting off the day feeling guilty....
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T-Mobile’s Super Mario ad is absolutely amazing
Carrier adverts have to work hard to make radio waves into a cool and interesting thing you want to buy. We’ve seen every permutation of ad you can think of by this point, so to tease its upcoming...
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CNN uses screenshot from ‘Fallout 4’ to show how Russians hack things
The thing about computer hacking is that it’s such a general, far-reaching term that it’s almost impossible to explain to someone who isn’t already familiar with it. So, news networks who need b-roll...
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