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How You’re Being Manipulated By Software
The Book of Life (1898) (And what you can do about it) There’s a term we use in software design called the happy path. It describes a best-case scenario, in which customers use a product exactly as...
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How You’re Being Manipulated By Software
The Book of Life (1898) (And what you can do about it) There’s a term we use in software design called the happy path. It describes a best-case scenario, in which customers use a product exactly as...
View ArticleSports content is thriving on TikTok. Its head of sports explains the...
Purpose-driven sports marketing has become increasingly common among brands, Azher Ahmed, head of digital at the sports-marketing agency Octagon, told Insider.“Every company is waking up to the...
View ArticleAre retailers benching the metaverse for Super Bowl LVII?
It’s not just the down market: While brands might want to avoid consumers conflating “metaverse” with “cryptocurrency,” that’s not the only reason many are steering clear of virtual activations this...
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